I have gone though three distinct stages regarding the Kony 2012 video and campaign. This is a look inside my brain as I went through each stage.
Stage One: I’m on board with this great cause! Wow, let me get a poster to hang up! This video is one of the most powerful videos I have ever seen. I’m going to change my Twitter update status to support this cause. I’m also going to Tweet at George Clooney, Oprah and Lady Gaga.
Stage Two: What?! I can’t believe only 37% goes to helping kids! This is a con! It is all old footage from a movie they made like 5 years ago. 42% of the money goes to awareness. They just want to make more movies! What a conspiracy! The propaganda manipulated me, just like they wanted it to! It’s just about promoting a hollow cause where this Kony guy isn’t even in power anymore.
Stage Three: Hmmm. Snore. Hmmm. Snore. (That’s me thinking and sleeping for a while.) Perhaps I should have a more Christ-like approach and not throw stones at anyone. Maybe I should disassemble the toxic hate-bombs I would love to throw. Maybe I should focus on the problem at hand, not just one group’s solution toward the abuse of children.
Now that I am in stage three, I know this is where I need to be. Sadly, it took me a little while to come to this realization. As I think about social justice, I find myself asking, “what can I do to help?”. I don’t have the answer to that question at this moment, but I’m working on the response.