I posted this comment to Twitter about a week and a half ago just to make a joke.
“If I had a penny for each time I’ve read the word platform and tribe in the last year, I bet I could afford to travel around on a unicorn.”
But this weekend after some reflection, I realized I wasn’t just making a joke.
The words tribe and platform have very little value to me, like a penny. But I’d love to make them work for me in some kind of a magical way.
But there are no “magic fixes.”
These words are a distraction as I pursue my dream of doing meaningful work.
Platform-It is very easy to make platform the focus or goal of all you do.
The truth is you already have a platform of some type if you are sharing your work.
It’s pointless to focus on platform unless you have something meaningful to say.
Just because one platform works for one person, it doesn’t mean it will work for another.
Anyone who wants to be great is going to spend their time working on their craft.
Tribe- A group will support you and work with you if you have something meaningful to say or a good message to share. With all of the focus on tribe-building it is easy to focus on numbers and the larger group than it is to focus on individuals. I associate the word tribe with mob, which has a negative connotation; I prefer not to think of anyone as a mindless, passionate follower.
I believe you are able to make your own informed decisions.
If you use these words, that’s fine—but I find them distracting and I am not going to use them.
If I do the work I should be doing, I know good things will follow.
Are there any words you might need to erase to move forward?